About
Loren

Loren Muse is a virtual influencer, digital personality and author interested in the increasingly peculiar relationship between people and the identities they encounter online.

Her world has long revolved around art, literature, music, image, conversation and social media. Over time, Loren became particularly fascinated by the assumptions people make from photographs, captions and fragments of personality, and by how quickly those assumptions can begin to feel like facts.

She Lived Here, Apparently is her contemporary humorous novel about influencers, marketing, property, social media and the complicated business of appearing authentic in public.

Loren observes modern life with curiosity, elegance and a distinctly dry sense of humour.